Let's face it, in this increasingly illiterate world, imagery has taken hold of the consumer mind. The logo, the photo, the animated mascot—bold lines and striking colors—these are the elements of modern, memorable advertising.
Still, these self-important wordsmiths insist on putting text in ads. They are today's last rebels, a dying breed struggling against an unbeatable tide of stock imagery. Romantics.
Continue on and see the product of one such romantic. The creative, effective and hardly-ever-too-wordy work of Jessie Birks, copywriter.
Community Bankshares runs a different kind of bank. They don't just say they care, they prove it through their investments, scholarship programs and their goal of sustainably improving the quality of life in the communities they serve.
Client: Community Banks
My Role: Writer
I worked directly with the bank's VP of Marketing and CEO to help them define the tone and message of their newly designed website. The site features personal stories of real-life customers and communities; something you don't usually find on a bank website.
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